Great marketers are a rare breed. They are unique. What differentiates an everyday marketer from a great marketer is their ability to produce results that defy odds and create a lasting impact. Great marketers make unicorns—that rare and elusive spirit animal of myth and mystery. In marketing, a unicorn is an

If Advertising (equals) Chainsaws, and Consumers (equals) Trees, what is to become of our forests? Our advertising efforts of late are today's "media chainsaws" in the modern consumer landscape, and our resources (the consumer) are not infinite. Our practices are creating deforestation of our consumer. Our ad practices are as errant