Unicorns and other Marketing Milestones
Great marketers are a rare breed. They are unique. What differentiates an everyday marketer from a great marketer is their ability to produce results that defy odds and create a lasting impact. Great marketers make unicorns—that rare and elusive spirit animal of myth and mystery. In marketing, a unicorn is an
The Deforestation Of The American Consumer
If Advertising (equals) Chainsaws, and Consumers (equals) Trees, what is to become of our forests? Our advertising efforts of late are today's "media chainsaws" in the modern consumer landscape, and our resources (the consumer) are not infinite. Our practices are creating deforestation of our consumer. Our ad practices are as errant
Thirst vs. Abundance. How’s Your Digital Doing?
I remember so clearly playing on my grandparents' farm, trying to get the freshwater well pump to produce a consistent flow of water. In those days, freshwater well pumps were a simple siphoning apparatus that provided us our entire water supply for cooking, drinking, and so on. And if you
I Tried Digital, And It Didn’t Work
I spent 20 years of my more than 30-year career within the radio advertising business. During that span, the number one objection of customers and new prospects was, "I tried it once, and it didn't work." This objection is a hard objection to overcome. But to make it in the
Endearment vs. Engagement — An Epic Digital Battle
In the digital space, we all have learned the importance of engagement. You know, that one Key Performance Indicator (KPI) that we all want to see as a result of our digital marketing efforts. The hopeful scenario plays out like this: Boy makes a video. Girl buys a post, and
Blogging and your ROI: 5 Reasons to Start Your Business Blog Today
Having a blog for business is as important as having a business website. The good news is that earning ROI can be amazingly achievable, given a blogs’ low-cost entry point. A small business can often start a blog by simply taking the added time to write. We cannot assume that